// paid & campaigns
I make every campaign euro pay off — and prove it with numbers.
Campaigns don’t live on their own: I wire them to your system — clean tracking, leads landing in the CRM, sales arriving on the shop — so every euro spent has its return right next to it.
// the problem
How much comes back? If you don’t know, it’s a cost.
Budgets spent on Meta and Google "because you have to be there", reports full of impressions and clicks, and no answer to the only question that matters: how much comes back? Without tracking and without a hook into the funnel — or the catalogue, if you sell online — campaigns are a cost, not an investment.
// what I build
Campaigns wired to the system.
Tracking first (pixels, conversions, GA4), then Meta and Google campaigns with business goals. If you sell through deals: leads landing straight in the CRM and the flows. If you sell online: catalogue and sales campaigns built for return on investment, with cost and value per conversion always under control. Continuous data-driven optimisation, reports you understand in two minutes.
// the process
How I work, in five phases.
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Goals & margins analysis
What a customer or an order is worth, how much you can spend to acquire one.
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Tracking
Pixels, conversion events, GA4: measure first, spend after.
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Campaigns
Structure, audiences, creatives and tests on Meta and Google; catalogue and sales for e-commerce.
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Optimisation
Data-driven decisions: cut what doesn’t pay, scale what does.
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Report & handover
Clear numbers tied to revenue and return, not to impressions.
// the stack
The tools I build with.
Platforms and measurement: campaigns live where the data lives.
// next step
Tell me about your marketing.
A direct chat, no forms: tell me how you work today and I’ll tell you where a system can win your time back first.
Chat on WhatsApp →// I reply personally