Marketing strategy
Goals, positioning, funnel and priorities: the layer that holds everything together. Not detached consulting, but the plan the systems below put into execution.
// digital strategist · ai-first
AI-first automations, flows and content, wired to your strategy.
Chat on WhatsApp →
// the problem
Campaigns disconnected from strategy, content made by hand, leads lost between tools. You work a lot and measure little. I build the system that runs all of it for you — and stay hands-on until your team drives it alone.
// the system
Then I build it into the systems that run it — so it doesn’t stay a document, it becomes operations.
Goals, positioning, funnel and priorities: the layer that holds everything together. Not detached consulting, but the plan the systems below put into execution.
The entry point: I analyse your workflows and bring AI into your processes — tailored systems, an autonomous team.
Flows, automations and CRM working 24/7: leads come in, qualify themselves and arrive ready — with no manual ops.
Learn more →AI-first content produced continuously and on-brand: social, blog, email. Volume, without losing your voice.
Learn more →Campaigns that feed the system: measurable leads and sales on Meta and Google, wired to the flows and the return.
Learn more →Site, e-commerce and apps found on Google and AI engines (GEO) — and optimised to convert visitors.
Learn more →I don’t hand off and vanish: I build with your team and stay until the system sticks. Presence leads to autonomy.
// clients
Every client comes with a different operational problem. The method is the same: understand the process, build the system that runs it.


















// 01 · automation & crm — confidential client
the problem
Leads came in from campaigns, website and phone — and got lost between spreadsheets, inboxes and word of mouth.
the system
One central CRM with automations: every lead comes in, gets assigned to the right person and receives automatic follow-ups via email and WhatsApp, with real-time internal notifications.
// 02 · full-stack e-commerce — effetti store
the problem
Catalogue, campaigns and content lived apart: lots of manual work and returns that were hard to measure.
the system
Full-stack shop management: Shopify, Meta and Google campaigns wired to the catalogue, content for social and ads. Everything connected, everything measured.
// 03 · social & local campaigns — farmacia savelli
the problem
Showing up on social every week and being found by local customers takes time a pharmacy counter doesn’t have.
the system
A continuous content system for Instagram and Facebook, geo-targeted campaigns on the local area and coordinated communication, from website to in-store materials.
// 04 · hands-on coaching — l’arcobaleno
the problem
The internal team wanted to produce content, but lacked method, formats and a sustainable workflow.
the system
Hands-on coaching: practical training on shooting and editing, editorial formats and a publishing process for Instagram, YouTube and TikTok.
// how i work
From the first audit to the final handover, the method doesn’t change.
You always know what I’m building and why. I explain before proposing, show before selling — no useless jargon.
KPIs defined before we start, results measured after. Every claim is backed by data, not promises.
Strategy, AI, automation and web that talk to each other. No project is an island: every system connects to the bigger picture.
I work next to your people, on real processes. Documented handover, no lock-in: in the end the system is yours.
// next step
A direct chat, no forms: tell me how you work today and I’ll tell you where a system can win your time back first.
Chat on WhatsApp →// I reply personally