// clients

Clients & work.

Few numbers, the ones that matter: how systems solve real operational problems — lost leads, unmeasured returns, time that isn’t there.

Effetti StoreFarmacia SavelliL'ArcobalenoRozuOT StoreMacelleria CampitelliRosato ImpiantiKing ToyGEM Hair & BeautyStudio Di MennoShop&GoLa Tenuta dei TrabocchiDMDB Agenzia FunebrePerformMR&A Consulenza e FormazioneKaranIl Frutteto MarketCose BuoneNew Energy

// 01 · automation & crm — confidential client

The CRM that never drops a lead.

the problem

Leads came in from campaigns, website and phone — and got lost between spreadsheets, inboxes and word of mouth.

the system

One central CRM with automations: every lead comes in, gets assigned to the right person and receives automatic follow-ups via email and WhatsApp, with real-time internal notifications.

  • zero leads lost to missed follow-up
  • 60% open rate on automated emails
  • WhatsApp follow-ups and alerts in the flows
  • automatic routing to the right salesperson
one of the flows: form lead → automatic routing → opportunity
// one of the flows: form lead → automatic routing → opportunity
automated emails: 519 delivered, 312 opened (~60%) — real data, confidential client
// automated emails: 519 delivered, 312 opened (~60%) — real data, confidential client

// 02 · full-stack e-commerce — effetti store

An e-commerce run as a system.

the problem

Catalogue, campaigns and content lived apart: lots of manual work and returns that were hard to measure.

the system

Full-stack shop management: Shopify, Meta and Google campaigns wired to the catalogue, content for social and ads. Everything connected, everything measured.

  • €3.01 cost per conversion
  • €81.67 value per conversion
  • measurable return on every campaign
ShopifyMeta AdsGoogle Ads
Google Ads, last 7 days: €3.01 cost/conversion · €81.67 value/conversion
// Google Ads, last 7 days: €3.01 cost/conversion · €81.67 value/conversion

// 03 · social & local campaigns — farmacia savelli

Constant presence, local customers.

the problem

Showing up on social every week and being found by local customers takes time a pharmacy counter doesn’t have.

the system

A continuous content system for Instagram and Facebook, geo-targeted campaigns on the local area and coordinated communication, from website to in-store materials.

  • consistent social publishing
  • geo-targeted ad campaigns
  • coordinated communication online and in store

// 04 · hands-on coaching — l’arcobaleno

The team that now produces on its own.

the problem

The internal team wanted to produce content, but lacked method, formats and a sustainable workflow.

the system

Hands-on coaching: practical training on shooting and editing, editorial formats and a publishing process for Instagram, YouTube and TikTok.

  • internal team autonomous on content
  • stable production flow
  • active on IG · YouTube · TikTok

Who I work and have worked with

Long-standing and current clients across retail, services and professionals.

// next step

Tell me about your marketing.

A direct chat, no forms: tell me how you work today and I’ll tell you where a system can win your time back first.

Chat on WhatsApp →

// I reply personally